About the Benchmark

The Ecommerce Benchmark is a free service allowing companies to compare their e-commerce activities based on 21 Key Performance Indicators with those of competitors in an anonymous and save way.

The Ecommerce Benchmark gives answers to questions like: In which areas do I perform better than my competitors? Or even more interesting: in which areas do my competitors outperform my organization?

With just a few mouse clicks you will get answers to these questions and receive professional advice on how to improve your e-commerce business.

The Ecommerce benchmark is an initiative from the Ecommerce Foundation, a non-profit organization which supports both companies and industries. Its mission is to help companies to expand and improve their e-commerce activities with key market data, practical expert insights & cross company benchmarking.

All data will be handled confidentially and will never be disclosed to third parties.

The Ecommerce Benchmark is perfectly suitable for small, medium and large business, in both the B2B and B2C segment.


21 online KPIs

The Ecommerce Benchmark is based on the Bonsing | Mann model and gives following 21 Key Performance Indicators (KPIs). Please note that you do not have to complete every KPI. When you do not have the answer for one or more KPIs, you can skip them and continue with the others. The Benchmark will then provide you with information on the KPIs that you did complete.


After you complete your KPIs, Ecommerce Benchmark creates a report based on your answers. In order to give you an idea of such a report, we have included a part of an example report on this page. 


Get your results immediately
  • Gain insights into your e-commerce performance
  • Compare your performance with that of industry leader
  • 100% free
Premium Benchmark
  • Gain insights into your e-commerce performance
  • Get Benchmarked on more than 80 KPIs
  • Enter KPIs in an easy-to-share Excel document
  • 50% discount for Ecommerce Europe Members
Custom Benchmark
  • Professional advice on how to improve your e-commerce performance
  • Set targets with a certified consultancy firm
  • Full custom-made advice
Subscribe to our monthly newsletter
  • Newest e-commerce research insights
  • Alert for new free e-commerce reports